The most important trade fairs in the citrus sector are those focused on the global fruit and vegetable industry, as citrus farming is an essential component of this market. However, there are also specialized events.

The three most important international trade fairs worldwide for the citrus trade and the entire value chain are:

1. Fruit Logistica (Berlín, Alemania) 🇩🇪

• Relevance: It is traditionally considered the most important international trade fair in the world for the marketing of fresh fruits and vegetables.
• Citrus Focus: It serves as the main global platform for citrus growers, exporters and distributors from around the world (Mediterranean, South Africa, South America) to establish international business contacts and present their campaign novelties.
• When: It is celebrated annually, usually in February.

2. Fruit Attraction (Madrid, España) 🇪🇸

• Relevance: It is the leading trade fair for the fruit and vegetable sector in Southern Europe and one of the largest in the world. Its growth has positioned it as a direct and essential competitor to Fruit Logistica.
• Citrus Focus: This focus is vital for the citrus sector due to Spain’s significant role as the leading producer and exporter of fresh citrus fruits in the Northern Hemisphere. It brings together a large number of Spanish and Mediterranean companies.
• When: It is held annually in September or October.

3. The Global Produce & Floral Show (EE. UU.) 🇺🇸

• Relevance: Organized by the International Fresh Produce Association (IFPA), it is the premier fresh produce and flower event in North America.
• Citrus Focus: It is crucial for companies seeking to access or consolidate their presence in the vast North American market, a major export destination for citrus fruits.
• When: It is held annually in October.

Specialized Citrus Event

In addition to the major trade fairs, there is a high-level technical and scientific event focused exclusively on citrus farming:

• Citrus Forum (Valencia, Spain): 🇪🇸 It is considered the largest citrus event in Europe. It focuses on an advanced technical program, bringing together researchers, experts and professionals to discuss trends, pests, diseases, nutrition and technology applied to citrus farming (drones, biotechnology).

Other Relevant Trade Fairs

• Macfrut (Rimini, Italy): International exhibition with a focus on products, technology and services for the fruit and vegetable sector, with a growing international presence.
• Asia Fruit Logistica (Asia): It is the Asian version of Fruit Logistica and the key meeting point for the growing citrus market in Asia.
• Fruit Attraction São Paulo (Brazil): Expansion of the Fruit Attraction brand focused on the Latin American market.